Brandy Advertisement Legend in Shanghai

Date:2015-04-16 From:中国新闻网 Print Font size:LargeMediumSmall

张裕120年历史纪事(十三):上海滩的白兰地广告传奇

Early Brandy Advertisement of Changyu

Changyu Advertisement Published in 1918 Fiction Monthly

Early Brandy of Changyu


In the 1930s, Shanghai Xinmin News gave “Rainy Season in May” as the right roll and offered a reward of 500 silver dollar to the public to collect the left roll. Many men of letters composed with pleasure but failed. At last, one master, who had ever tasted Changyu Fine Brandy, stood out and composed with “Brandy of Three Stars” (Brandy of Three Stars is the name of one early brandy product of Changyu Company). Despite of the totally unrelated meaning, the neat antithesis was amazing.