“GRAPPIE”, a wine with fruit juice, rolled off the production line

What kind of chemical reaction will produce when wine meets with fruit juice? On August 27, Changyu Company, a leading wine enterprise in China, launched the first wine with fruit juice——“GRAPPIE” in China, answering this question.

On that day, at the product off-line ceremony of “GRAPPIE” held in Changyu International Wine City, Wang Yancai, the president of China Alcoholic Drinks Association, said that “GRAPPIE” provided more diversified choices for Chinese consumers and would become the alcoholic drink leading the fashionable consumption trend.

“GRAPPIE”, a wine with fruit juice, rolled off the production line

On that day, Changyu Company also announced that the Production Center, the first-stage project of Changyu International Wine City invested with RMB 2.5 Billion Yuan, was fully put into operation after nearly five-year construction, which marks that the industrialized brewing of Chinese wine has reached an advanced level in the world.

The birth of “GRAPPIE” is inspired by the Spanish Sangria. As early as 2,000 years ago, wine became a new category in Iberian Peninsula (the current Spain), namely “Sangria”. Because of the characteristics of refreshing taste, diversified drinking methods, low alcohol and easy drinking, Sangria has gained great popularity quickly in Europe and America and is a popular beverage in Europe now. Changyu Company introduced this international popular beverage to China and took the lead in launching the first Chinese wine with fruit juice in the industry——“GRAPPIE”.

“GRAPPIE”, a wine with fruit juice, rolled off the production line

Chen Zhuang, a wine expert, said that “GRAPPIE” was an imaginative beverage, which mixed wine popular among young people and the flavor of fruits to generate a unique taste. This product is very popular in the world, especially for young people. However, it is still in a market vacancy in China at present. The launch of “GRAPPIE” will bring a new choice to Chinese consumers. Besides, with the increasing concern for health, the low-alcohol nourishing wine becomes more and more popular.

The Huge Oak Barrel-shaped Plant in the Production Center of Changyu International Wine City

On that day, at the product off-line ceremony of “GRAPPIE”, 20 maids carrying portable wine baskets took two bottles of the just off-line “GRAPPIE” to the honored guests on the scene. The raw materials of “GRAPPIE” come from Yantai, Shandong, which is known as “the Home of Fruit”. Yantai Apple enjoys great prestige in the world due to the big shape, juiciness and fresh and sweet taste. With the mixed brewing of 100% pure juice of fresh fruits such as apple and grape in Yantai and wine, “GRAPPIE” contains both the flavors of wine and fruit and double nutrition, which is not only unique in taste, but also healthier.

Zhou Hongjiang, the general manager of Changyu Company, said that the firstly-launched “GRAPPIE” had two flavors, namely apple flavor and grape flavor. In the future, Changyu will launch more fruits to match with wine and provide more diversified and cool tastes for the consumers. With abundant bubbles, “GRAPPIE” is fresh-tasting and tastes better after being cooled. What’s more, its alcoholic content is only 4°or so, which makes young people who are not a good drinker or someone who drinks wine for the first time drink freely with great joviality without being afraid of “getting drunk after one glass”.

Zhou Hongjiang, the general manager of Changyu Company, said that the launch of “GRAPPIE” showed the efforts of Changyu in meeting the diversified wine consumption demand.

Zhou Hongjiang also said that China didn’t lack consumers who were wine lovers but many of them shrank back at the sight of the high sill of wine during the process of consumption. “GRAPPIE’ is a kind of product customized for these consumers. To make wine enter a relaxing and easy-drinking era, there is still a great potential in the Chinese wine market as long as the product is suitable for the popular tastes.

Zhou Hongjiang said that in recent years, during the process of perfecting the main products such as wine and brandy, Changyu also explored new categories. The launch of “GRAPPIE” showed the efforts of Changyu in meeting the diversified wine consumption demand. In the next three years, Changyu will build “GRAPPIE” as the “low- alcohol fashionable grand single product” well received by Chinese consumers.

The production line of “GRAPPIE” was designed and built by Krones, Germany, the most advanced bottling line manufacturer in the world.

As introduced, the production line of “GRAPPIE” was designed and built by Krones, Germany, the most advanced bottling line manufacturer in the world, which can realize the bottling speed of 15,000 bottles per hour. This production line is also the first PET bottle and glass bottle integrated production line in the Chinese wine industry, respectively realizing the sealing, labeling, encasement and stacking of glass bottles and PET bottles.

Sun Jian, the deputy general manager of Changyu Company, gave an introduction to “GRAPPIE”, a wine with fruit juice

This production line is equipped with a ball head-on wine system, which goes into automatic operation when the production starts and stops to ensure there is no mixture, pollution or waste in the products. More than that, the production line is also equipped with a full set of intelligent IT system, including a production line management system, a production line data diagnosis system and a production line maintenance system to realize the intelligent management of the production batch and single production order, the real-time efficiency monitoring of single machine and the whole production line, material consumption analysis, equipment running status, maintenance management and other functions. The equipped product tracking traceability system helps Changyu’s terminal consumers directly tracing the production information of the product from “GRAPPIE” at hand, avoiding the inventory transshipment in the market and the emergence of counterfeit and shoddy products, optimizing the plant management and improving the overall efficiency to the greatest extent.

Wang Yancai, the president of China Alcoholic Drinks Association, was present at the off- line ceremony of “GRAPPIE”

Wang Yancai, the president of China Alcoholic Drinks Association, said that this product launched by Changyu Company filled up the blanket in the domestic market and brought more diversified choices to the consumers. In recent years, health and fashion has been advocated in the wine consumption more and more and wine consumers tend to be younger and younger. “GRAPPIE” will receive the popularity from these consumers and become a wine leading the fashionable consumption trend. In the future, “GRAPPIE” will surely have an extensive market prospect.