In March, 2013, Berry Bros&Rudd(BBR), which is employed bytheUK royal family, announced to offerpermanent shelvestofour wines of Changyu, includingared wine fromNingxiaChangyuMoser XV Chateau,and the three series ofblack, blue, andgolden diamondice winesfromLiaoningChangyuGolden Ice ValleyIceWine Chateau,retail-priced between￡19 - 65.That means the first breakthrough Chinese wine has made on the European high-end market, whichrepresents the acceptance of the quality of Changyu wines by British wine dealers and consumers.Mark Pardoe, wine master and CPO of BBR, said that Changyu’s access into BBR marks the first step of Chinese wine towards its official international acceptance. BBR, founded in 1698, is the world’smost time-honored wine company,which deals at present in more than 4,000 wines and spirits from over 40 producingregions around the world.