Just asChristmashas become popular among Chinese people, Chinese New Year is celebrated among many foreigners. While the Spring Festival of the Year of Horse (2014)approached, KaDeWe, Berlin, Germany, was enveloped inafestive atmosphere of Chinese New Year. In the showcases were displayed Changyu dry red wines, tea sets, bamboo-weaved handicrafts, fortune cats, and so on,and on the red background wall were a sheet one foot square with the Chinese regular script Fu(luck and happiness)and anorigami horse, the year’s zodiac animal, all presenting dense Chinese elementstowelcomethe ChineseYear of Horse.The counter for Changyu dry wine was in the“Food World”on the sixth floor ofKaDeWe, which offered 2,400 wines (includingMargaux,Mouton,andPetrusofBordeaux), 1,300 cheeses, 400 breads, ...

Opened in 1907 with a business area of 60 thousand square meters, the eight-flooredKaDeWeinTauentzienstra e, Berlin, isEurope’sbiggest department store, which attractsforty to fifty thousand customers each day, and also one of the city’s major places of interest, next only toReichstagsgebäudeandBrandenburg Gate.KaDeWe’s acceptance of Changyu wineis another landmark for the Chinese winery’saccessto the European markets: After entering the British royal wine dealers BBR andWaitrosein 2012, Changyu succeeded inbreaking intoa German centenary prestigious shop.