In the 1920s and 1930s, foreign brandy began to become popular in such entertainment venues as bars and nightclubs, while it is less well-known that Chinese local brandy also swept over Shanghai Bund.Shop fronts of Changyu sales agencies are very exquisite, with elegant and fancy counters and furniture, fashionable glass-mirror internal walls as well as well-groomed personnel. Up to now, manyShanghaisenior citizens have still taken delight in talking about the modern fashion led by Changyu.

An advertisement of Changyu colorfully and delicately printed onNovel Monthlyin 1918 shows a pretty young lady wearing smile holds a glass and invitingly and appealingly leans on a table. Looking this advertisement carefully, we can find that the slightly delicate lady combed with hair bun and worn a pair of embroidered shoes, showing obvious presence of the Portrait of A Lady. The advertisement was shot in 1918 and during that time perming and high-heeled shoes still were not popular inChina, while the lady in the advertisement had began to drink wine. Without doubt, this advertisement is the earliest advertisement on wine inChina.

Old advertisement popular in the Republic of China pictures the gradual affection of the West on the East, concentrating the old romanticShanghaiand forming a unique scenery line in Chinese advertisement history.

In the 1930s,Xinmin Evening NewsinShanghaipublicly offered 500 silver dollars for the second line of a couplet, with the given first line being “May the Rainy Season”. Though numerous men of letters made active responses to it, none of them won the prize. Finally, a master who once tasted Changyu Gold-award Brandy stood out with “Three-star the Brandy” for the second line (Three Star the Brandy is the name of a kind of brandy produced by Changyu at the early stage). These two lines are of fantastic orderliness in antithesis and are flawless, and thus can be praised as perfect and excellent couplet.