Location: Borega Brunello in Belgrad
Date & Time: 09.06.2025
Guests: a mix of professionals from the gastronomy scene and Chinese guests from Belgrade.
Comment by Lenz:
Belgrade - what a place! Young , dynamic, money ( from Russia ) and a virgin wine
market with a perfect partner
About the event:
The event took place in Belgium and was personally hosted by Lenz Moser, a renowned
winemaker and cultural ambassador. It marked the first professional tasting of premium
Chinese wines in the country, organized by Château Changyu Moser XV. This milestone event
brought together wine professionals and enthusiasts, introducing them to the excellence of
Chinese winemaking on European soil for the very first time.
中国红酒首次亮相贝尔格莱德！张裕·摩塞尔十五世带来东方风味的惊艳之旅
Austrian Press Day PR International
Date: 03.06.2025
Location: Salons of the Spanish Riding School - Vienna
About the Event:
The Austrian Press Days is a renowned industry event held in Vienna that has established itself
as a key platform for media representatives, influencers, and industry experts. The goal is to
present innovations and trends firsthand in the areas of beauty, fashion, jewelry, and lifestyle.
Value for Brands:
- Presentation of new products and industry topics
- Exclusive insights for journalists
- Brand positioning reinforcement
- In-depth conversations at brand booths
- Goodie bags & press releases for post-event engagement
The event offers not only visibility but also the opportunity for sustainable media collaborations
and long-term industry relevance.
Trenn Challenge
Date: 12.06.2025
Location: Wine Trade Tirol - Austria
About the event:
At the "Trenn Challenge" event, Lenz presented Changyu wines at the Wine Trade Tirol.
Changyu, China’s oldest and most prestigious winery, symbolizes the growing global interest in
premium international wines. Its introduction in Tirol reflects the regional trade’s openness to
new, high-quality labels from abroad.
Tirol plays a key role as a hub for international tourism and fine gastronomy. With a strong
presence of gourmet restaurants and a global visitor base, Tirol offers the perfect setting to
launch and promote exceptional wines like Changyu.
Tasting Ralf Bos & Lenz Maria Moser, Restaurant
Lafleur, Frankfurt
Date: 23.06.2025
Location: La Fleur – Frankfurt Germany
About Frankfurt:
Frankfurt am Main is much more than just a business city. It is home to the European Central
Bank (ECB), the Frankfurt Stock Exchange, and numerous international banks and financial
institutions. As the financial heart of Europe, Frankfurt is shaped by skyscrapers, global
networks, and international influence—yet it manages to balance modernity and tradition with
remarkable ease.
About the event and the restaurant:
The La Fleur restaurant, awarded two Michelin stars and located in Frankfurt’s Palmengarten,
ranks among Germany’s most prestigious culinary destinations. Head Chef Andreas Krolik is
renowned for his innovative take on modern French cuisine—often with a vegetarian focus,
executed at the highest technical level, and always inspired by seasonal products. This elegant
setting hosted an exclusive dinner that combined culinary excellence, international wine
innovation, and top personalities from the German fine dining scene.
Ralf Bos – The "Truffle Pope" at the Stove
A special highlight was the participation of Ralf Bos, one of Germany’s most prominent delicacy
experts. Known as the "Truffle Pope", he is a celebrated figure in gourmet circles, revered for
his expertise in rare and exquisite products. Together with Chef Krolik, Ralf Bos prepared a
menu that amazed guests with its finesse and depth—a collaboration fueled by experience,
quality, and passion.
Expert Wine Presentation by Lenz
The menu was accompanied by a carefully curated selection of wines, personally presented by
Lenz, who guided the guests throughout the evening. The interplay between culinary creations
and precisely matched wines was enthusiastically praised by all attendees.
Wines and Food:
Aperitif with Champagne
Caviar Blinis with Crème Fraîche, paired with Helan Mountain White 2023 and Castell Miquel
2023 Stairway to Heaven Rosado, a dry rosé wine from Spain (0.75L, organic).
Pasta with Australian Truffle
Served with Family White 2023 and Montelena Chardonnay 2020.
Foie Gras vs. Happy Foie with Toast
Accompanied by Changyu Golden Diamond Icewine 2023, MM555 Aszú 2013, and Château
d'Yquem Sauternes 2010.
Braised Shortribs from La Fleur
First wine flight: HM Mountain Cabernet 2023 vs. Gesellmann Bela Rex 2020.
Second wine flight: Family Cabernet 2022 vs. Kilikanoon Baudinet GSM 2019.
BOS FOOD Cheese Board
Matched with Purple Air Cabernet Sauvignon 2019, Changyu Longyu M12 Cabernet Sauvignon
2021, Ao Yun 2019, Maximilian Steiner Amax Platinum Cuvée 2019, and Château Lafite 2021.
Highlights from China and Germany
THE STARS
Both premium icon wines from Changyu – M12 and PACE – turned out to be the absolute
stars of the tasting. They impressed with their structure, depth, and international class.
PURE INNOVATION
Both Cabernet Whites were honored by the audience as fantastic and groundbreaking
innovations from China. Their aromatic clarity and finesse matched perfectly with
international benchmarks.
Note on Media Coverage
Videos with comments and interviews unfortunately could not be recorded. The guests—
mostly employed by high-end restaurants—were too shy and cautious about how their faces
and statements might be used. They were not free to appear in promotional material for any
product. This is a common issue, especially in Germany, where people are often hesitant to
be filmed and concerned about how video content might be used. We will always try, but this
time it simply was not possible.
Bratislava Tasting
Date: 25.06.2025
Location: Artvinotéka (Bárdošova 1, 831 01 Bratislava)
We hosted an on-trade portfolio tasting with our importer, presenting a 11-label line-up that
paired Australia’s Kilikanoon classics with flagship bottlings from Château Changyu Moser XV
and finished with KOYA VSOP and XO brandies.
Wine list:
-
- Kilikanoon Mort’s Block Riesling 2022
- Chateau Changyu Moser XV Helan Mountain Cabernet Sauvignon Blanc de Noir 2023
- Chateau Changyu Moser XV Moser Family Cabernet Sauvignon Blanc de Noir 2023
- KILIKANOON KILLERMAN’S RUN Shiraz 2020
- KILIKANOON KILLERMAN’S RUN Grenache - Shiraz – Mataro 2020
- Chateau Changyu Moser XV Helan Mountain Cabernet Sauvignon 2023
- Chateau Changyu Moser XV Moser Family Cabernet Sauvignon 2022
- KILIKANOON BAUDINET Grenache - Shiraz – Mataro 2019
- Chateau Changyu Moser XV Purple Air Comes from the East 2019
- Chateau Changyu Koya Brandy VSOP 6 Years
- Chateau Changyu Koya BrandyXO 10 Years
Prowein Meiningers Weinwelt
About ``Meiningers Weinwelt``
"Meiningers Weinwelt" is a lifestyle and wine magazine that highlights people, trends, and
stories from the world of wine and enjoyment. Published with a stylish and modern design, it
features interviews with industry experts, insights into wine culture, and coverage of major
events like ProWein. The magazine blends professional knowledge with accessible storytelling,
making it appealing to both wine connoisseurs and curious newcomers. Its name, ABsacker—a
German term for a final drink to end the evening—reflects its relaxed yet refined tone.
About the article:
At the ProWein trade fair, Mr. Sun Jian, General Manager of China’s oldest and largest wine
producer, Yantai Changyu Pioneer Wine Company, discussed the rise of Chinese wine. Founded
in 1892 in Yantai, Changyu holds a 25% market share and owns several notable wineries,
including Château Changyu Moser XV.
Although China aimed to become the world’s top wine producer by 2020, the focus has shifted
toward building strong domestic brands. Favorable climates and manual cultivation contribute
to high-quality grapes, especially in regions like Ningxia.
Wine consumption in China is still low, with Baijiu dominating, but younger consumers and
women are increasingly turning to wine as a lifestyle choice. With help from Austrian oenologist
Lenz Moser, Changyu’s wines have entered international markets and gained global
recognition.
Mr. Sun is confident in the future of Chinese wine, seeing it as a growing symbol of social status
and cultural sophistication.
Sales Day with Promotion
Date: 27.06.2025
About „Lufthansa Ringeltaube“ Lighthouse:
,,Lufthansa Ringeltaube‘‘ Lighthouse is an exclusive B2B retail market for employees of the
Lufthansa Group and selected business partners. With a premium selection of international
delicacies, wines, and spirits, Ringeltaube offers an ideal platform for high-end brand
presentations. The listing and promotion of Helan Mountain White & Red at Ringeltaube
highlights the growing interest in high-quality Chinese wines within the professional trade
sector.
Comment: "People are still surprised that such wines come from China. Helan Mountain
White surprises and sparks great interest in China.
China breaks new ground at Decanter World Wine Awards 2025 with two Best in Show
wins | Decanter China 醇鉴中国
Summary:
China achieved a historic breakthrough at the 2025 Decanter World Wine Awards by winning
two “Best in Show” titles for the first time—marking a major milestone for Chinese and Asian
wines. The awards went to two red wines: the “Geruihong” blend from Dongfang Yuxing
Winery in Ningxia and the “Noble Dragon N188” from the long-established Changyu winery in
Shandong. These top honors were further complemented by a Platinum medal for Li’s Estate
Cabernet Sauvignon 2022, also from Ningxia. Ten more Chinese wines earned Gold medals,
including the country’s only awarded sparkling wine. Ningxia emerged as the standout region,
collecting 81 medals and reinforcing its status as China’s leading wine-producing area. In total,
Chinese wines received 181 medals—2 Best in Show, 1 Platinum, 10 Gold, 62 Silver, and 106
Bronze—an all-time high that highlights China’s growing international recognition in the wine
world.
Chinesischer Wein zum Ausprobieren
Chinese Wine to Try – Featured at Restaurant Koya
Introducing Chinese Wines to Germany
Taibei Wu, owner of the Düsseldorf-based restaurant Koya, has begun offering a wide selection
of Chinese red and white wines, including a notable ice wine from China's oldest winery,
Changyu. However, importing these wines into Germany wasn't simple. A shipment of ice wine
labeled “Icewine Gold Diamond” was rejected by customs because the term “Eiswein” is legally
protected in Germany. Wu had to relabel the bottles and reimport them.
A Long Road to Wine Distribution
Wu represents Changyu across Europe. He studied in Germany, has lived there for over 20
years, and coincidentally became the brand’s European general distributor. He initially
preferred French and Italian wines until discovering Changyu wines over a decade ago. He was
surprised by their quality and eventually signed a distribution agreement after meeting the
company's CEO at the 2024 ProWein trade fair in Düsseldorf.
Wine Tasting and Cultural History at Koya
At Koya, guests can sample Chinese wines from a storage facility near the Lower Rhine. The
restaurant displays historical imagery of Changyu and the winemaking heritage in China,
including a picture of a famous Château in the Miyu district of Beijing, which houses a museum
about Chinese winemaking.
Changyu is over 135 years old and among China’s most prestigious wineries.
Grape Challenges and International Recognition
Originally, European vines didn’t thrive well in Chinese soil. The solution was to graft them onto
Chinese rootstock, creating unique hybrids. Since the 1950s, Chen Puxian and his wife led
Changyu for 40 years. Today, Changyu produces a wide range of varietals (Riesling, Chardonnay,
Cabernet, Merlot) – all available at Koya, many by the glass.
To encourage tasting, guests receive a free bottle with an order of Peking duck. Several wines
have won international awards, including Koya Brandy XO, which Wu is especially proud of and
even named his restaurant after.
Changyu mit starkem Umsatzeinbruch | Weinwirtschaft
PressReader.com - Zeitungen aus der ganzen Welt
Steigende Nachfrage nach Weißwein in China bei rückläufiger Rotweinproduktion und
veränderten Markttrends
Changyu Sells French Cognac Estate for $5.2 Million to Cut Losses - Vino Joy News
LMM Quote: ,,I Personally got several calls from customers and some weiten inquiries from
all Over already - it is Not Helpful as we Build ccm here in Europe , are the frontrunner and
wish to have a plan to tackle this Important issue BEFORE it becomes a real problem „
ATTACHMENTS:
Press release in June
