At the 2021 IFENG Fashion Choice Awards Ceremony, CHANGYU was honored with the “Social Responsibility Brand of the Year”. The citation stated, “The Company has established 13,333 ha of vineyards nationwide, generating nearly RMB 800 million yuan in annual income for grape growers, lifting thousands of rural households out of poverty and enabling them to prosper. They have transformed the barren land into vineyards producing exquisite wines, and ensured every family enjoys a better life. CHANGYU has always had the nation’s interests at heart, courageously fulfilling their mission, setting a benchmark for China’s wine industry.”