Sales of Indomita Wine Company,Chile in China Had a Sharp Increase of 400% in First Year after Being Acquired by Changyu

Date:2018-08-29 From: Print Font size:LargeMediumSmall

ChileanLa Terceralately published a report, stating that in the first year after Indomita Wine Company, Chilewas acquired by China’s Changyu Company, the sales of INDOMITA wine in Chinese market increased by 400% to 80,000 boxes.


Founded in 2004, with its vineyards mainly located in Casablanca Valley and Maipo Valley, and its products sold to 65 countries and regions and possessing 160 distributors in the world including Marks & Spencer, Costco, Alko, Systembolaget, etc., INDOMITA Wine Company is the wine producing enterprise ranking 8thin export volume in Chile. In May 2017, Changyu Company acquired 85% of equity of INDOMITA with USD 48.03 Million, which is called “China’s second largest investment project in Chile” by the media.


Wilfred Leigh, general manager of INDOMITA Wine Company


According to information, the wines of INDOMITA Wine Company enter Chinese market through Changyu Pioneer Wine Company and currently have two series, INDOMITA and SANTA ALICIA. Wilfred Leigh, general manager of INDOMITA Wine Company, expressed when being interviewed by the journalist of ChileanLa Tercera: “China may be our strategic market, so facing China with resources and efforts is our primary task.”


The grape varieties planted by INDOMITA Wine Company mainly include Cabernet Sauvignon, Carmenere, Merlot, Pinot Noir, Chardonnay, Sauvignon Blanc, etc. Among it, 2014 Grand Reserve Cabernet Sauvignon of Maipo Valley of INDOMITA once won the gold medal in 2015 DWWA of British magazineDecanterand won the “International Trophy” in the group of “Red Wine in Bordeaux at a Price of under 15 Pounds”. In addition, in 2018 Tasting Report of Chilean Wine published by James Suckling, famous wine critic in the world, 4 wines of INDOMITA Wine Company won a score of over 90, including 2017 Duet Chardonnay of Casablanca Valley of INDOMITA winning a score of 93, 2017 Grande Reserve of Andes Mountains of SANTA ALICIA winning a score of 92,N 2016 Grand Reserve of Andes Mountains of SANTA ALICIA winning a score of 91 and 2017 Blend of Cabernet Sauvignon and Carmenere of Maipo Valley of INDOMITA winning a score of 91. (Chen Zhuang)