Sales of Indomita Wine Company,Chile in China Had a Sharp Increase of 400% in First Year after Being Acquired by Changyu
ChileanLa Terceralately published a report, stating that in the first year after Indomita Wine Company, Chilewas acquired by China’s Changyu Company, the sales of INDOMITA wine in Chinese market increased by 400% to 80,000 boxes.
Founded in 2004, with its vineyards mainly located in Casablanca Valley and Maipo Valley, and its products sold to 65 countries and regions and possessing 160 distributors in the world including Marks & Spencer, Costco, Alko, Systembolaget, etc., INDOMITA Wine Company is the wine producing enterprise ranking 8thin export volume in Chile. In May 2017, Changyu Company acquired 85% of equity of INDOMITA with USD 48.03 Million, which is called “China’s second largest investment project in Chile” by the media.
Wilfred Leigh, general manager of INDOMITA Wine Company
According to information, the wines of INDOMITA Wine Company enter Chinese market through Changyu Pioneer Wine Company and currently have two series, INDOMITA and SANTA ALICIA. Wilfred Leigh, general manager of INDOMITA Wine Company, expressed when being interviewed by the journalist of ChileanLa Tercera: “China may be our strategic market, so facing China with resources and efforts is our primary task.”