Changyu Jiebaina Entering Spanish Market

Date:2016-03-23 From:新华网 Print Font size:LargeMediumSmall

Chinese Changyu Jiebaina Wine entered the Spanish market from March to be sold in all outlets of Carrefour, the global supermarket chain, and several hotels and restaurants in Spain.

This is the first time that Changyu Company, the largest wine enterprise in China, sells its products in Spain after it announced to have completed the acquisition of Marques del Atrio, the wine company in the La Rioja producing area of Spain, in Madrid in September 2015.

On March 17, Sun Jian, the deputy general manager of Yantai Changyu Pioneer Wine Co., Ltd., told the press that the company was confident in the prospect of selling Changyu Jiebaina in Spain since its products were fully booked-up on the ProWein held in this month, from which the love of the Europeans for its products could be seen. Meanwhile, there were over 200000 Chinese in Spain, which was also a relatively large consumer market. (Journalist Feng Junwei)