Changyu Booth in 2016 Spring FDF

As a wine enterprise ranking first in China and fourth in the world, Changyu Company always attaches importance to Chengdu Spring China Food & Drinks Fair (hereinafter referred to as FDF). Besides product display, Changyu booth also invited “big roles” in the wine circle to bring up the rear and held various colorful wine-theme activities on site, thus becoming the place where many dealers lingered. On March 24, the first day of the FDF, Changyu showroom became extremely popular again.

Entering the Changyu showroom, the central zone of the whole showroom was crowded with the dealers coming for investigating the market and seeking business opportunities. Among them, many people looked forward to learning about the latest products and distribution policy of Changyu early and hoped to see the masters and big roles in the wine circle. 

Changyu booth was crowded and well received by the dealers.

“Big God of Longevity” of the FDF - Changyu Jiebaina

Giant Cake Witnessing the 85thAnniversary of Jiebaina, Big Roles in the Wine Circle Gathering to Congratulate

The first activity of Changyu showroom in the very day was the 85thanniversary celebration of Changyu Jiebaina - super wine product of Changyu. Established in 1931, Changyu Jiebaina is the earliest dry red brand in China and with accumulative sales breaking through 430 million bottles so far, it has become a “super star” in Chinese wines.

To celebrate the 85thanniversary of Changyu Jiebaina, Changyu specially ordered a giant cake with 85 cm in diameter, with the national flags of 28 different countries around the cake, which represented 28 countries to which Changyu Jiebaina was exported.

Zhou Hongjiang, general manager, and top team of Changyu, Wan Xuemei, senior director of the Purchase Department of Wal-Mart (China) and Changyu dealers of Shandong, Zhejiang, Fujian, etc. appeared on the stage together to jointly cut the cake for the 85thanniversary of Jiebaina and toasted with the guests presented.