Indomita Wine Company, Chile

Cellar of Indomita Wine Company

Recently, CNN CHILE TV Station paid attention to a wine chateaus acquisition of Changyu in Chile and invited Zhou Hongjiang, the general manager of Changyu Company, to be a guest of Agenda Económica, the ace program of CNN CHILE. Zhou Hongjiang disclosed the “Three Principles” during the overseas acquisition of Changyu when he was interviewed by Nicolás Paut, the host of the program as well as a professor of economics.

In May 2017, Changyu formally announced to establish a joint venture with LAMBO SpA, Chile to jointly purchase Indomita Wine Company, Chile. “Our (Chilean) wine field will usher in a new protagonist. It is Changyu Company from Yantai, China, which is the largest wine company in China. It enters the Chilean market by holding 85% shares of INDOMITA Wine Company.” As introduced at the beginning of CNN CHILE’s Agenda Económica.

In this 11-minute long interview process of Agenda Económica, a program about the global economic and financial trend, Nicolás Paut discussed the economic development status of China and Chile as well as the wine market development prospect of these two countries with Zhou Hongjiang together. Besides CNN CHILE, many international media such as REUTERS, the biggest news agency of the UK, The Drinks Business, an international authoritative wine magazine, and El Mercurio, the biggest daily paper of Chile, also reported a lot about this acquisition of Changyu in the South America.