Spanish Vintner Marketing Wine in China and Popularizing Wine Culture

Date:2016-06-30 From:中国新闻网 Print Font size:LargeMediumSmall

西班牙酒商在中国推介葡萄酒普及葡萄酒文化

Jesus Rivero, general manager of Spanish Marqués del Atrio and successor of fourth generation of the Rivero family, made a public signing.

According to Sun Jian, vice-general manager of Changyu Pioneer Wine Co. Inc., Marqués del Atrio was in the first place among Spanish wines imported in China.

Spanish Marqués del Atrio has continuously held activities in Yantai-the only international wine city in Asia, to promote multiple wines and popularize wine culture since June 25.

Marqués del Atrio comes from Rioja-known as "Bordeaux of Spain", which is one of top five wine makers in Spain. It has made wine for over a century. Its advantaged location and advanced technology of wine making make products of Marqués del Atrio quite popular on international market which are sold to as far as more than 40 nations in five continents. In September 2015, China's leading wine maker Changyu Pioneer Wine Co. Inc. acquired Marqués del Atrio by EUR 26,250,000 and comprehensively introduced series of vintage wines of Marqués del Atrio to China's market.